The BBC World Service In London
The BBC World Service is viewed by many as one of the most respected broadcasters in the world. It was launched in 1932
Its aim is to be the best known and most respected voice in international broadcasting. The BBC is required by its royal charter to be free from both political and commercial influence and answers only to its viewers and listeners.
Accuracy, fairness and impartiality are at the centre of all the BBC’s journalism, irrespective of the language or the medium used to reach their audience.
The core feature of much of the World Service scheduling is the news. This
is almost always transmitted at one minute past the hour, in a five minute long bulletin, and on the half hour where there is a two minute summary.
How is the World Service viewed abroad? Focusing this on the Arabic Service, it appears that it is seen as trusted and objective.
It appears that in critical moments like during the Iraq war, the war between Hezbollah and Israel and during the Intifada in Palestine people go back to the BBC.
Although Al-Jazeera has taken a lot of its monopoly, people return to the BBC because they expect it to be unbiased and honest.
Monday, 27 October 2008
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